Why Advertise with MaDD Search?
What if you could advertise to millions of prospects each day that are on the Internet actually searching for products and services like yours? What if you only had to pay for that advertising when someone clicked through to your website? And, what if you could choose what you wanted to pay for each click-through? That’s exactly what MaDD Search offers to you through our keyword-targeted, pay-per-click (PPC) advertising service.
How Does it work? Easy
You create keyword-targeted text ads; you choose the price you are willing to pay for each keyword through our Pay per click system; we distribute your text ads throughout the MaDD Search distribution network or our affiliates; and when an Internet user on one of our distribution partner sites clicks on your ad, that user clicks through to your chosen landing page on your website. Then and only then do you pay us your chosen bid amount for that qualified lead.
- What is a pay per click search engine?
- Also known as a bid-for-placement or CPC (cost-per-click) search engine, MaDD Search allows you to "buy" a position in search results seen by millions of visitors a month. To buy a position, you bid a certain number of cents per click on a keyword.
- For example, if you were a Computer store, you may want to bid on the keyword "Computer". Let's say that there are currently 3 other advertisers bidding on this keyword:
- John’s computer Shop - Cost to Advertiser: $.06 Jack’s Computer Shop - Cost to Advertiser: $.05 Jill’s Computer Shop - Cost to Advertiser: $.04
- If you bid 3 cents per click (the minimum), you would be in position #4, just below Jill’s Shop. If you bid 6 cents, you would be in position #2, just above Jack's. John's bid of 6 cents would still rank higher than yours because you simply matched his bid which was there first. If you increase your bid to 7 cents, you would be in position #1 and receive the most traffic.
- The "cost to advertiser", also known as the bid price, is how much that advertiser is charged when a visitor goes to their site. So in the example above John is paying 6 cents per click to be in the #1 position. If Barry does a search on "Computer" and clicks on John’s search listing, John’s account is debited 6 cents. When John's account runs out of funds, John's search listing is removed automatically and Jack's search listing would move up to position #1.
- The advantage of PPC advertising is highly targeted advertising where YOU control the costs!